International Builder Show 2024
Collaboration with Wiring Devices and Connected Solutions & Circuit Protection – Team contributor
- Art direction – All marketing materials for the Battle of the Holmes event. Worked directly with The Holmes Group marketing team. Designed all signage displayed throughout event hall for the Battle of the Holmes event.
- Designed wall graphics for Eaton’s Wiring Devices to showcase the New Wi-Fi Smart Home product lines
International Builder Show 2020
Battle of the Holmes promotional materials – Team contributoor
- Art direction – All marketing materials for the Battle of the Holmes event. Worked directly with The Holmes Group marketing team. Designed all signage displayed throughout event hall for the Battle of the Holmes event.
- Designed wall graphics for Eaton’s Wiring Devices to showcase the New Wi-Fi Smart Home product lines
Lowes Line Review and Store Reset 2024
Creative Direction – Team Contributor
- Redesigned in-store Display Bay Graphics for 2024 store reset for ~1731 stores
- Enhanced shopping experience – updated product locations/categories, updated branding, new lighted category blades and new bay lighting
- Managed redesign of packaging & shelf pack labels specific to Lowes with a focus on the buyers journey with easy wayfinding categories
- Worked with outside vendor on production of display
- Collaborated with internal stakeholders to ensure accuracy of all content
Lori Marcum 