Lowes Line Review and Store Reset 2024
Creative Direction – Team Contributor
- Redesigned in-store Display Bay Graphics for 2024 store reset for ~1731 stores
- Enhanced shopping experience – updated product locations/categories, updated branding, new lighted category blades and new bay lighting
- Managed redesign of packaging & shelf pack labels specific to Lowes with a focus on the buyers journey with easy wayfinding categories
- Worked with outside vendor on production of display
- Collaborated with internal stakeholders to ensure accuracy of all content
Lowes Line Review and Store Reset 2024
Creative Direction – Team Contributor
- Redesigned in-store Display Bay Graphics for 2024 store reset for ~1731 stores
- Enhanced shopping experience – updated product locations/categories, updated branding, new lighted category blades and new bay lighting
- Managed redesign of packaging & shelf pack labels specific to Lowes with a focus on the buyers journey with easy wayfinding categories
- Worked with outside vendor on production of display
- Collaborated with internal stakeholders to ensure accuracy of all content
Lori Marcum 